Team

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Adina Popescu

Founder / CEO

Adina is a pioneer in VR/AR, a Philosopher and creative technologist. She has advised Apple & Conservation International on 360 video strategy, kicking off CIs immersive storytelling for impact; Adina has published extensively on data privacy in a growing digitally connected world. As a public speaker at the Energy Transition Dialogue, UNESCO and GEZ she advocated for decentralised digital frameworks and has advised the German Government on privacy preserving protocols.

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JT Reager

NASA - Data Science, Remote Sensing Data integration.

John is an award-winning NASA scientist at the Jet Propulsion Laboratory in Pasadena where he studies water resources using satellites that monitor the Earth’s gravitational field. He is the principal investigator on the Gravity Recovery and Climate Experiment where his research focuses on using slight changes in the Earth’s gravitational field to map changes in water circulation and concentration. He is  the Deputy Project Applications Lead for the GRACE-FO mission. He was awarded the presidential Early Career Award for Using Gravity to Track Earth’s Water Systems.

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Bruno Zell

ÆRTH Cryptonomix

Bruno brings the deep technical understanding of complex crypto-economic systems to ÆRTH.


Before ÆRTH, he built technical infrastructure used for the algorithmic trading of both power and crypto currencies.

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Avi Sarma

Investor Relations

Avi is board member of several companies including: GVNG (digital nonprofits), Upgraded (bringing everyday devices to circular economy)), Beyond Imagination (robotic humanoid avatars), Habitatio (digital wildlife conservation assets), Dino Agro (small farmer investment platform), Pyxis.AI (bringing human insight to the masses), and Herefor Inc (activism + action media platform).

Avi holds a business degree from the Wharton School at the University of Pennsylvania, and lives in Washington DC.

Advisory Board

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Txai Macêdo

Advisor on Amazonian indigenous leadership

Indigenist since 1978, "sertanista" (word used to name the person who defends indigenous rights dedicated to mediate the relations between indigenous people and whitemen) since 1986. He was the founder and national coordinator along with Chico Mendes and Ailton Krenak of the Aliança dos Povos da Floresta (People of the Forest Alliance).
As a "sertanista", he received several titles such as Autonomist of the History of Acre, Motivator of the Forestry and Etinozoning Program in Indigenous lands, Holder of the Medal of Honor for Indigenous Merit, among others. He is one of the biggest proponents of Agro Forestry.

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Peter Martin

Immersion / ÆRTH DATAVERSE

Peter Martin is an Academy Award nominated and Emmy winning Producer. He is the founder of V.A.L.I.S. studio, a Creative Futurist and a recognized thought leader in next generation entertainment.Most recently, he created a room scale VR project for the Smithsonian (with Intel, Framestore, XRez and 8i) and Justin Timberlake’s “Montana”: an immersive music project for Paul Allen’s Vulcan Inc.In 2020 Time Magazine featured Peter Martins "The March VR", the world's first virtualization of Martin Luther King's 'I Have a Dream' speech, Produced by V.A.L.I.S. studio, Digital Domain, Juvee & RYOT.

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Herbert Sterchi

Operations Switzerland

Herbert has been in the blockchain industry since 2013 and helped to found companies like Ethereum, Consensys, Akasha, Polkadot and now ÆRTH.

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Brandon Levy

Advisor Partnerships

Chief Program Officer at Sustainable Ocean Alliance (SOA). Brandon is a community builder, systems thinker, and mission-driven professional with experience working with leading sustainable enterprises.

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Jack Healey

Advisor Human Rights

Jack Healey was the Director of Amnesty International for 12 years. He is an American human rights activist. Called "Mr. Human Rights", Healey's focus has been on inspiring the youth to support non-violent activism that would push back oppressive governments and societies. Healey has organised 8 Live Aid concerts and has popularised human rights that lead to more citizen engagement.